TERSEN LIGHTING {BRANDING}
TERSEN LIGHTING {BRANDING}
TERSEN LIGHTING {BRANDING}
TERSEN LIGHTING {BRANDING}
TERSEN LIGHTING {BRANDING}
TERSEN LIGHTING {BRANDING}

Tersen Lighting, an Acuity Brands lighting property, wanted Olive Studio to start at the very beginning – with their name. After determining the intentions of this new, design-forward brand, my partner Christian Bayley and I embarked on a 3-year engagement, helping the core team integrate online and offline channels to define the brand and lead with the best foot forward in a very competitive landscape.

We conducted a national naming exercise throughout the various markets of Acuity Brands to chose the name, developed the identity and logo, created the graphic standards and followed up with a collateral system and advertising.

www.tersenlighting.com 

TERSEN LIGHTING {BRANDING}

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